Nonprofit

How do you design a community foundation into an iconic institution?

Evolution

“There is nothing wrong with the word ‘foundation,’ but there’s a perception that we’re hearing from the next generation of givers that ‘foundation’ feels a little old and a little controlling.” 

Of, by, and for Brooklyn

Inspiration

Following the launch of the new brand, Brooklyn Org nearly tripled board-driven support, doubled gross receipts, and tripled donations year-over-year.

New York

Redefining the look and feel of modern philanthropy

Brooklyn Org

Automobile and Transportation

How can design drive the all-electric endeavor?

The Standard of the World

The Identity

Bold Optimism 

Art Direction

Energizing the future of an American icon

Cadillac

Food and Beverage

Can a challenger brand take on the masses?

Rebel with a cause

A balancing act

Can a rebellious brand take on the masses?

Nuud

London

A little less rebellion, a lot less plastic

Consumer Goods

How do you build a brand around a brand new sensation? 

Balancing your inner child with your outer adult

Defining Scentaste™

Buck the trends

How do you define a whole new way to taste?

air up

Defining a whole new way to taste

Food & Beverage

How do you blend legacy and futurism for a first-of-its-kind beer?

Ceria’s beverages are intended to enhance our lives, bring people together, and not hold us back. 

Branding a beverage revolution

Ceria

Media

What happens when you ditch the coastal pretense and work your way across the country, one small town at a time?

Part travelogue, part diary of the small American towns between the coasts—and those who live in them.

Credits

Los Angeles

Cataloguing the heart of America

Heartland

Can design make food science scrumptious?

Naming

The Logo

Designing a revolution in animal agriculture

Fork & Good

Health

Can a rebrand give hypnosis a fresh start?

Clarity and Focus

Shifting Perceptions

94% of members felt immediate reduction in stress and anxiety;  88% of our members felt increased control over their unwanted habits.

Reveri

President, Cadillac

Johan De Nysschen

Travel & Hospitality

Can the good of humanity come to life in a single logo?

People-Powered Planning

About Tripadvisor

A familiar face, refreshed

The making of Trip Sans

Spontaneous, Imperfect, and Vibrant

Illustration & Photography

Refreshing a globally recognized travel icon

Tripadvisor

How can one brand connect three global loyalty programs with 100 million members?

From All, to One

Brand and Naming Strategy

Brand Identity

The System

Reimagining rewards for the largest hotel brand in the world

Marriott Bonvoy

Can design ruffle the feathers of Billionaire's Row?

Blooming on a row of tired gold

Wonders of the Park

Where to, my dear?

Care to join, Darling?

Let’s rendezvous

An iconic hotel redefines uptown luxury

Park Lane

Fashion

How do you revive a heritage brand for a modern audience?

Innovative collections, dated perceptions

Summer in Style

How do you revive a legacy brand for the modern shopper?

Marks & Spencer

Creating a new legacy for a high street icon

How do you set a new a bar for the party favourite? 

Crafting legacy

Consistency at scale

“Jägermeister's brand evolution seamlessly blends tradition with contemporary flair, capturing the essence of our heritage while resonating with new audiences. The collaborative journey resulted in a  compelling identity that exceeded expectations, and set a new standard for brand revitalization.”

How do you give a heritage brand new spirit?

Jägermeister

Giving a heritage brand new spirit

How do you create a magical refuge through brand?

Outside the Serial Box

Working in concert with the new name and visual identity is Realm’s tone of voice.

An otherworldly identity for a profoundly inclusive podcast 

Realm

How can design support the intersection of tech and humanity?

Artist-led creation for the public good

The Organization

“Being a part of Eyebeam feels like ‘being inside of the internet.’”

Eyebeam Sans

The Typography

Charting a bold vision for the future of social justice

Eyebeam

Hospitality

How do you reclaim your rightful place as a national icon?

“The ambition for the rebrand was to make PizzaExpress stand out from the competition by dialling up our history, craft, style and joyousness. The strategy has allowed us to reclaim what is special about PizzaExpress”